Designing signs for pedestrians

Have you ever been lost in a city? I have and there are fewer things as frustrating on a walk than not being able to figure what street you’re on.

Portland has a unique solution:


In the picture above, the street names are included on the crosswalk signals. That puts the street names at eye level for pedestrians. It also puts the street names in walkers’ line of sight.

Portland does a lot of other great things that make it a pleasure to experience, which I’ll get to in future posts. But for now, it’s worth pointing out that this small, relatively simple design addition came in extremely handy as I walked around the city.


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